GCON was selected as the building partner for Best Western® Hotels & Resorts’ urban, upscale boutique brand, the Vīb, in Tempe, Arizona. Located at 511 South Farmer Avenue, the 102-room Vīb Tempe will serve as BWHR’s corporate hotel, giving the global hospitality company a bigger footprint in its home state of Arizona.

The upscale hotel features a modern lobby thoughtfully designed for collaborating with peers, using it as a workspace for the day, or socializing after a local sporting event. The versatile public space can also flex to provide an extended lobby with flexible furnishings suitable for large events and functions. This innovative lobby design is intended to serve every guest’s needs and provide both reasons to stay in and options for going out. The lobby bar provides the perfect hangout spot to indulge in crafted cocktails, light dining, and espresso beverages. The hotel also includes a full commercial kitchen and a signature rooftop lounge offering guests a breathtaking view of downtown Tempe and the valley of the sun. Vīb will also include a unique art installation on the adjacent walking path to bridge the community to the hotel.